Guide: Investing in a Keke hire purchase business


A keke  hire purchase business can be quite a lucrative venture if implemented with a good strategy. Hire purchasing is a business arrangement which allows a keke driver possess and control your vehicle for an agreed term, while paying towards the purchase of the keke in regular instalments. The fee should factor in depreciation of the keke and interest to cover your initial capital cost. At the end of the term, the driver fully owns the vehicle.

Most people find this arrangement more financially viable than a rental agreement where the driver just pays a regular fee in instalments with no hopes of owning the vehicle. If the driver understands that he is paying for an asset which will definitely become his someday, he is likely to take better care of it. If on the other hand he feels that he is being tasked to make the “oga” as much money as possible, without consideration for his future, then he’s likely to use the vehicle as he pleases,   and dump it when he receives for a better offer.

How to start a keke hire purchase business

  • Calculate your capital costs and devise a strategy

There are 3 main brands of kekes in the Nigerian market – Bajaj, Paggio and TVS , with brand new units typically costing ₦390,000 to ₦420,000.  There seems to be a preference for the TVS range as these are proposed to have the highest second hand value of all the brands, selling for ₦110,000 to ₦130,000 depending on the condition. While second hand vehicles mean that you get a return on your investment quicker, you might have a harder time getting suitable drivers, as they might feel that this has a shorter working life. Your best bet is to go for a compromise strategy and purchase a  high end, bodily intact second hand keke in good condition which a driver will want to invest time and care into.

You will need to register the vehicle with the association governing the route you intend to ply, and this costs around ₦25,000 – ₦30,000. You will also need to purchase a number plate before our vehicle is allowed on the roads and this will set you back an additional ₦20,000

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  • Research viable transport routes 

Investigate the routes and areas which you would like your vehicle to ply. Some routes are more financially rewarding than others, and it is up to you to do the work involved to find out which routes these are, and whether you can position yourself to take advantage of them.

  • Devise a strategy on how to manage your drivers

Your human capital (in this case, drivers) will make or break you in this business, so this is where you will need to draw on your best judgement.  If possible, drive it yourself for a start to get a ‘feel’ of what the driver might experience on the roads, what routes work best and realistic earning expectations. This might not sound conventional, but then the most successful business people are usually unconventional.

One guys uses our culture of elders to his advantage and always uses the drivers parents as guarantors when signing the contract. He meets their parents at their homes and explains the situation and also asks them to hold their children accountable for fulfilling their end of the contract and so far, this has worked.

“One driver tried his luck with me, and tried to miss one weeks payment. I immediately went to his mother who asked me not to worry, and she was right – after speaking sense into him, he paid up in a couple of days”.

  • Negotiate a returns strategy with your driver

The most efficient way to make money from this investment is through a hire purchase agreement. You purchase a Keke at a set price (e.g ₦390,000) and sell it to a driver for a higher price (e.g ₦600,000). The driver starts using it straightaway and pays the ₦500,000 in daily or weekly instalments until the balance is cleared when he can keep the Keke.

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How long does it take to break even?

A brand new Keke costs more than a second hand one, however is likely to give you and your driver lower overall maintenance costs. Apart from this, your driver will be better incentivised to ensure that proper maintenance is a priority for a vehicle he is working towards owning. On the other hand, a good quality second hand Keke requires very low investment capital (probably about ₦120,000) and relatively quicker returns on your investment in as little as 3 months. So it depends on what your objectives are: social responsibility or quick financial returns.

How long you are prepared to wait? The transport business is best suited as a short term investment, and this is in the best interest of both the driver and the investor. To check how many weeks it would take to recoup your investment, use this formula:

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If starting a keke hire purchase business sounds like it is for you, there are so many more things to consider which I have not added to this post, in order to keep it short and simple. I have however created a business planning guide with a lot more information such as how to structure the business, projecting your income managing your driver(s) and much more. You can download it here:

I’m an grammar-obsessed writer with a passion for finance, innovation, lifestyle design, tech, healthy eating and who knows what else. Nothing makes my day like a nice, chunky comment on one of my posts to sink my teeth into. So go on, make my day :-)


  • hello, the business plan is not downloadable , please how can i download it ?

    john July 19, 2016 7:05 am
  • I NEED A KEKE DRIVER ON HIRE PURCHASE, PLS CALL 07068155092, 07085657891

    Macdonald September 3, 2016 7:33 am
  • Please,I have a keke I bought in a Keke company in Gwarinmpa Abuja and they run it for me as a hire purchase with remittance of n15,000 monthly for 16 months.W E HAVE DONE 7MONTHS and from Dec, the keke coy started misbehaving, they have paid 10,000 twice,skipped once, yet to pay another one today.So they have breached my contract with them.What do I do urgently because I need my Keke and a new person to drive it now.

    Ngozi Ogbonnaya January 12, 2017 2:30 pm
  • hello
    I need keke napep hire purchase , am living at 15 , akinbode street odi olowo , mushin
    my name OLANREWAJU ISMAILA , my phone number 08084872007
    thank for your support

    olanrewaju ismaila March 15, 2017 5:48 am
  • We have 20 TVS Keke available, we need drivers with sure guarantors for hire purchase. Interested drivers should contact 090 5557 0004.

    Bonanza Groups May 22, 2017 7:59 am
  • Am A Keke Maruwa Driver I Stays At Agege Pls Call Me On 07063514180 Or 08185641658

    Kingsley Nnodim May 28, 2017 7:35 pm
    • Hi Kingsley,

      What sort of partnership are you looking for?


      Ethan Okoli May 31, 2017 12:08 pm
  • I want to start keke hire purchase business, but I seem to lack the capital for now. Keke riders started riding in my locality recently and the market is still very ripe as they have not circulated the whole place yet. I would be very happy if I can be shown ways to source fund to buy and begin to sell on hire purchase to ready buyers. I’m still a student and in my early twenties. Please notify me if you can help me. My email address

    ThankGod June 18, 2017 12:22 pm
  • Pls i need keke maruwa on hire purchase. pls contact me on 08171180484

    Salami timilehin November 22, 2017 12:14 pm

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